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1.MONEY
- Return on investment (distributions)
- Compensation
- Perks
- Debt and risk tolerance
- Tax avoidance
- Company spending
2.POWER
- Roles and responsibilities of the majority owner
- Roles and responsibilities of minority owners
- Decision-making authority
- Board level decisions
3.COMMITMENT
- Workloads of each owner
- Sacrifices made by each owner
- Owners' roles in the business
- Capital calls
- Personal guarantees
4.ETHICS
- Personal behavior and questionable decision-making
- Confidentiality
- Promises to others
5.VISION
- Growth plan
- Diversification, acquisition, replication
- Values and company culture
- Succession and transition plans
- Level of company performance
- Long term roles
6.COMMUNICATION
- Withholding information
- Difficulty in talking to each other
- Communication and management style
7.FAMILY
- Children and spouses employed in the business
- Children and spouses as owners
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